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How it's calculated

The latest week

Week of 28 Sep 2026

Pricer Grocery Index 102.20
Prices matched 48,575
Base week, set to 100 20 Apr 2026

The method

Like-for-like prices, chained week on week

The same basket, every week

Every week Pricer re-prices the same groceries at each supermarket, compares them with the week before, and chains those weekly changes back to the base week of 20 Apr 2026. Because only identical products are compared, the index measures pure price movement, not changes in what happens to be on the shelves.

What counts as a match

A product only counts when its price was checked in both weeks. Anything not checked is left out rather than assumed unchanged, and readings that jump more than fourfold are treated as errors. Each category needs at least 10 matched products at a supermarket before it produces a number at all.

From prices to one number

The matched price ratios are combined with a geometric mean (the Jevons formula, the same approach Stats NZ uses for the Food Price Index), then categories are weighted by their share of a typical grocery spend using Stats NZ's 2024 food price weights. The overall figure weights the 4 supermarkets by their share of grocery sales.

Base week 20 Apr 2026 4 supermarkets 75,878 tracked products 48,575 prices matched last week min 10 per category

Pricer's index is built from tracked shelf prices and is not an official statistic. Supermarkets joined the index as their price data came online, so each one is measured against its own starting week.

One product, worked through

Real prices from the latest week

Anchor Butter
Dairy & Eggs, Butter & Margarine Stats NZ class: Oils and fats

1. Its price in both weeks

Each supermarket's price this week is divided by its price last week. That ratio is the product's price change. Where a supermarket prices by zone, its price is a geometric average across those zones, weighted by how many stores each zone covers.

Supermarket Week of 21 Sep 2026 Week of 28 Sep 2026 Ratio
FreshChoice (Epsom store) Chain price $999 $900 0.9009 -9.91%
New World 38 price zones $970 $970 1.0000 No change
Pak'nSave 57 price zones $910 $847 0.9308 -6.92%
Woolworths 1 price zone $939 $850 0.9052 -9.48%

2. Into its category

At each supermarket, this ratio joins every other matched Butter & Margarine ratio. Their geometric mean is the category's change for the week, and the category's index moves by it.

FreshChoice (Epsom store)
44 matched prices Combined ratio 1.0065
107.11 107.81
New World
74 matched prices Combined ratio 1.0008
106.17 106.25
Pak'nSave
75 matched prices Combined ratio 0.9825
105.46 103.61

3. Into the basket

Butter & Margarine belongs to Stats NZ's Oils and fats class, weight 0.36, or 2.7% of the grocery basket. That weight is shared across the class's 2 categories by how many products each one has. Each supermarket's index then moves by the weighted change across every class, and the overall index by the weighted change across supermarkets.

Supermarkets

When each one joined, and how much it counts toward the overall index

Supermarket In the index from Matched last week Market share Index weight
FreshChoice (Epsom store) 20 Apr 2026 9,596 Estimate 3% 3.9%
New World 20 Apr 2026 18,344 Estimate 22% 28.6%
Pak'nSave 20 Apr 2026 20,635 25% 32.5%
Woolworths 20 Apr 2026 — 27% 35.1%

Market shares for Woolworths and Pak'nSave are from the Commerce Commission's Annual Grocery Report 2024. It does not publish New World or FreshChoice separately, so their shares are estimates. Index weight rescales those shares to the supermarkets we track, and each supermarket is measured from its own first week.

Category weights

Stats NZ's 2024 food price weights, and the categories each one covers

Stats NZ class Weight Share Our categories
Soft drinks, waters, and juices 1.63 12.1% Soft Drinks Juice Water Cordials & Mixers Sports & Energy Drinks
Confectionery, nuts, and snacks 1.45 10.8% Chips & Crisps Chocolate Lollies & Sweets Muesli Bars Nuts & Trail Mix Popcorn & Rice Cakes
Vegetables 1.15 8.5% Vegetables Salads & Herbs Fresh Herbs Organic Produce Frozen Vegetables
Fruit 0.94 7.0% Fruit Frozen Fruit
Preserved, prepared, and processed meat 0.86 6.4% Deli Meats Sausages & Bacon BBQ & Marinated
Other grocery food 0.81 6.0% Canned & Tinned Soup & Stock World Foods Ice Cream & Desserts Frozen Pizza & Snacks Baby Food
Beef and veal; mutton, lamb, and hogget 0.70 5.2% Beef & Lamb Mince & Burgers
Coffee, tea, and other hot drinks 0.57 4.2% Tea & Coffee
Bread 0.56 4.2% Bread Rolls & Buns Wraps & Flatbread
Fresh and preserved milk 0.55 4.1% Milk
Poultry 0.52 3.9% Chicken & Poultry
Cakes and biscuits 0.50 3.7% Baked Goods & Cakes Cakes, Muffins & Desserts Fresh Biscuits & Slices Biscuits & Crackers
Fish and other seafood 0.47 3.5% Seafood Frozen Meat & Seafood
Food additives and condiments 0.47 3.5% Sauces & Condiments Spices & Seasonings Spreads & Honey
Cheese 0.38 2.8% Cheese
Oils and fats 0.36 2.7% Butter & Margarine Oils & Vinegars
Eggs 0.32 2.4% Eggs
Pasta products and other cereal products 0.28 2.1% Pasta, Rice & Grains Noodles & Asian Baking
Yoghurt 0.24 1.8% Yoghurt
Pork 0.21 1.6% Pork
Breakfast cereals 0.20 1.5% Cereals & Oats
Pastry-cook products 0.16 1.2% Pies & Savouries Sweet Pastries & Donuts Frozen Pastry & Bread
Other milk products 0.14 1.0% Cream & Sour Cream

Weights are each class's percent of the CPI basket at December 2024 prices. Restaurant meals and ready-to-eat food are left out, so the shares add up to the grocery part of the basket only.

Against Stats NZ

Monthly change in our overall index next to the official figure

Month Pricer Grocery Index Stats NZ food, excluding restaurant meals
May 2026 +0.42% +1.02%
June 2026 +0.93% +0.69%
July 2026 +0.45% +0.08%
August 2026 +0.33% +0.26%

Stats NZ figures from Selected price indexes: August 2026. Our index tracks shelf prices online and is not an official statistic, so expect the two to differ month to month.

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